It was recently that I watched and listened to a very interesting Russian podcast by ‘Fashion Podcast’ on Youtube, where a couple of fashion experts discussed how in general epidemics affected fashion and styles throughout history. And, of course, the experts discussed the recent Covid-19 situation and what effect it has had on the fashion industry.
I do agree on most of the points from the podcast, so today I decided to bring this topic up on Practical Queen AP. Moreover, these effects are so noticeable that it’s hard to simply ignore them.
It was throughout 2020 that the whole world seemed to stop, so did the world of fashion. Well, to be honest, it didn’t stop completely as brands still continued to produce goods and create collections. Though the damage was done to a $2.5 trillion industry as well. But, in fact, is it a damage? Or maybe the pandemic pushed the industry towards those changes that were actually needed?
First, and the most noticeable, change happened to fashion shows and fashion seasons. The industry has been working so fast over the past decades that it didn’t even notice how many collections were produced. How did many designers react to the, sort of, ban of fashion shows? They decided that the brands are not going to produce so many collections anymore.
The second point follows from the first one and it’s still about fashion shows, many of which in 2020 happened as online events and were simply broadcasted without guests in physical location or with with minimum number of guests and serious restrictions. In season Spring/Summer 2021 main fashion weeks already announced that the runway shows will happen without guests. So the question is, are real fashion shows even necessary in 2020’s or maybe it’s high time to go online?
And the third quite important point is about the rise of online shopping and spending habits of shoppers ion general. Of course, the rise of online shopping is seen due to lockdowns in many countries and physical stores being closed. Speaking of spending, or shopping, habits of consumers, it’s quite noticeable that they are now rather investing into more quality and timeless pieces that will serve them long enough than some trendy items.
These are the main 3 points that I wanted to outline at this point, but it doesn’t mean that other major changes didn’t happen to and inside the fashion industry. For now, let’s wait and see what 2021 has for all of us and the industry.
Image Courtesy: Bonita Lavi